Why choose Business Catalyst?

Tuesday, November 01, 2011 Written by Geoff Wigglesworth

I’ve been asked a few times recently why somebody would choose the Business Catalyst solution over cheaper hosting plans. After all, it’s just hosting isn’t it? Well not quite. If you choose a cheaper hosting plan for your website you get just that. Hosting. That’s basically space on a webserver where you can keep your files and “serve” them to the public. You don’t get much else for your money.

On the other hand Business Catalyst is an all-in-one product that makes life easier and business more profitable. At a basic level Business Catalyst is web hosting for your business website, but you also get website management tools, email marketing, eCommerce and an integrated customer database.

There are three plans on the Business Catalyst platform - Starter, Business and Pro.

Here’s what you get on each plan:

Starter plan: Hosted content management plus analytics.

Business plan: Everything you get in the Starter plan, plus integrated customer database, custom web forms, targeted email newsletters & time-saving content modules.  Plus a built in CRM-style database.

Pro plan: Everything you get in the Business plan, plus a fully fledged eCommerce system, payment gateways & shipping providers, powerful business functionality without coding & built-in business reporting.

The other thing you get is support and the knowledge that you are being hosted by one of the big players in the web development and design industry. That’s Adobe, who also make products like Dreamweaver and Photoshop that we (us designers) use to put websites together. They’re a big company and they aren’t going to fall over tomorrow.

If you’d like to know more about BC, feel free to contact me and I’ll give you more details. Or set up a free 30-Day trial site and have a play in the admin section.